Eric Peterson continues to provide great insight. He has an exclusive profile of the Microsoft Gatineau project. At first glance, the Gatineau project is quite impressive. What’s particularly pleasing is that it appears to have been designed for marketing personnel and business managers. The visual representation of the data clearly indicates relevant campaign success and failure metrics.
Nevertheless, there are some considerations: Will this service give an accurate, and full representation, of data across multiple universes, or is it just limited to the MSN universe? Can firms track their competitors with this program? And with respect to their demographic data, it seems to be self-reported data from MSN, rather than from a wider sample data set; thus, how representative is the demographic data in Gatineau?