Web 2.0 Digest 2008/1/2

When bloggers attack, has some great tips on how to respond to blogger swarm attacks. Many real estate firms are leery of bloggers and allowing their agents to blog; this post has some thought-provoking ideas on how to respond.

Interview with Jordan Behan explains how Web2.0 consumers are more informed in real estate search.

Another great post by MineThatData describes the difference basic differences between web analytics and multichannel analysis. The latter analysis lends itself to looking at the life time value of real estate consumers under the multi-generational marketing rubric rather than as one-off buyers that are forgotten as soon as a deal closes.

Here is a great post on how to build / support brands using Web 2.0 tools.

Engagement is the heart of any website. Occam’s Razor has an excellent post on the issues pertaining to creating a viable engagement metric or index.

(repost of 10/07/2007 entry)

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