Real estate professionals can use similar tactics. For example, on listing presentation collateral, refer prospective clients to your blog, from your blog refer clients to your listings. Why the blog first and not your listings?
Your blog operates as an authority imprimatur where your clients and prospective clients can read about your expertise; thus, your blog operates as a 24/7 testimonial as to WHY you’re an expert. Prospective clients want to know “why” they should retain you. Current clients want a reason “why” they should refer you. Past clients need a reason “why” they should reengage you.