Despite the sentiments expressed by Google’s CEO about long tail search (see previous post), Bill Tancer of Hitwise presents an intriguing alternative view. Tancer shows that despite brand-centric search saturation in the head, the long tail presents a panoply of opportunities to online marketers willing to invest the strategic and tactical resources necessary to leverage such.
And, according to the New York Times real estate blogs offer consumers some of the best information available about real estate.
For brokers, blogs are, of course, a handy marketing tool: they’re economical, practical and easy to update. But for prospective buyers, a sophisticated blog — one with more than an agent’s plea, “check out my new listing” — can help potential buyers forge a connection to a faraway community, learn the landscape of an area and, ultimately, make informed purchasing decisions.
Since blogs are long tail feed machines, real estate professionals ought to embrace blogging as a viable online marketing channel.