Google personalized search

Ever wonder why anyone tries to “out-game” Google? I’ve always argued it’s futile to try and out-think hundreds of PhDs working in a university atmosphere where they have relatively free-reign to explore their research-oriented whims, and where they’re all pretty much singularly focused on studying one thing: us. Oh, and they likely get paid extremely well for what they do.

A question I have after watching the video below: How can anyone “out-game” this? Which likely also supportsĀ Google’s universal search platform. That is, it’s not a stretch to assume that Google employs insights derived from the user base that’s signed up for Google’s personalized search service to refine the primary algorithm(s) used by Google’s general audience to deliver more and more “relevant” results to this general audience.

Accordingly, when it comes to SEO I always advise taking the “high road” and write original content, update your site(s) frequently with this original content, build relevant in-bound links over time, create an easy to navigate (and spider) website, and focus on your niche expertise.

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