What’s the value of a real estate firm’s or agent’s service? What actions justify a firm’s or agent’s fees? I’m contemplating these questions as I re-read “The Theatre and Its Double” written by Antonin Artaud, and some of what he says in his writing has a certain philosophical resonance with respect to the current state of affairs in the real estate industry.
Artaud was an early 20th century French playwright. He challenged existing theatrical norms of his day to strip away historical groundings with respect to performance (which he generally thought were overproduced parodies of themselves) and show a more honest–transparent–personification of character, thought, or theme, where the actor is the ultimate provocateur of an honest dialogue with her audience, whilst producers and directors contentedly cling to the status quo. In Chapter 6, “No More Masterpieces”, Artaud states:
Far from blaming the public, we ought to blame the formal screen we interpose between ourselves and the public[.]
He continues at a more sublime level:
Enough of personal poems, benefitting those who create them much more than those who read them.
Theatre changed for the better after Artaud’s call to action. Similarly, it seems to me, the real estate industry is due for an Artaud-like challenge to existing norms with respect to representation, compensation, and professionalism. The run-up to 2009 was indeed a real spectacle, but the tent has fallen, the elephants have flattened the performance space, and the audience seems to have run away. Indeed, many have written about the current state of affairs.
But here are perhaps two of the the clearest calls to action to change the status quo–two honest evaluations of the state of affairs with respect to the relationship between real estate professional and consumer. Neither author engages in finger pointing, tries to push off responsibility, nor cringes from the challenge to ask hard questions and honestly answer these questions.
Rather, there is a recognition that the forum has changed, that same old lines fall on increasingly calloused consumer ears. Indeed, the authors’ challenges to the “old rules” of relationship and dialogue between real estate professional and consumer especially resonate when one of these authors had a consumer click through to his blog from the search “buyer’s real estate commission myth“. Clearly this consumer was seeking a different type of relationship with a real estate professional. And, with respect to the norm, this author’s blog post presented an honest–and transparent–alternative conversation.
Thus begins a few hammer blows to the status quo.