According to this MIT Technology Review article, agile groups with fluid ideation and development team dynamics routinely create more innovative products. Yet commercialization of an innovative product is another matter. Successful monetization of a product requires a disciplined approach towards continuous systems and process improvements. But herein resides a trap: once an innovative product becomes systemized, further innovation on that product can become frozen as profitability goals dictate less variance in the process. Companies like W.L. Gore & Associates seemed to have solved this dilemma.