Finding user similarities in social networks

This study¬†focuses on how to find similarities amongst individuals using social media based on their behavioral characteristics. Finding such similarities across myriad social networks has¬†beneficial uses: making users aware of other users with similar interests, finding users who comment on the same blogs, and enhancing already existing recommender systems (e.g., Pandora’s partnership with Facebook). Would be interesting to see a real estate application using these theories.

One thought on “Finding user similarities in social networks”

  1. Nice find, Eric. I would add that by finding behavioral traits through social profiles you can do customized marketing to further target their interests.

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