Thank you to @sherrychris for finding this article on Steve Jobs. What I like about this article is that it delves—slightly–into Jobs’ mindset via an interview with his “last” boss. It’s a fascinating romp. Here’s one meaningful take-away:
“What makes Steve’s methodology different from everyone else’s is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do.”
Very simple concept, yet powerful. Reading through the interview we learn that Steve regularly met with Akio Morita, co-founder of SONY, and was given a prototype of the first SONY Walkman. And the first thing he did was take it apart to look at its component parts. I can image Jobs making a list of “not likes” with the Walkman over a decade or more, which yielded the iPod. The same can plausibly be said for a mobile phone too. I can imagine Jobs using NOKIA and Motorola products and making a list of “not likes”, which yielded the iPhone. Focus on making a “not like” list to improve your product offering or client service delivery. Who knows, maybe you’ll revolutionize an industry too.
Photo credit: timtak