Real estate mobile app developers, and the brokerages that deploy these apps, will gain a competitive advantage and consumer trust by adopting privacy aware best practices in their app development processes. As I detail here discussing a recent guidance document published by the California Attorney General, state and federal regulatory oversight will continue to increase with respect to privacy issues in mobile apps. Thus, brands that incorporate privacy best practices will more easily pass regulatory muster going forward. Similarly, as consumers become more aware as to how their personally identifiable information (PII) is shared, leased, and sold, they will trust brands that make privacy controls a priority, easily accessible, and understandable within mobile apps.
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