Zero Moment of Trust Drives Brand Loyalty

Zero Moment of Trust is a critical factor in earning consumer respect and loyalty via your digital brand presence. Zero Moment of Trust is akin to Zero Moment of Truth (ZMOT), which is Google’s concept related to how consumers retrieve and process information via a digital device and make a purchasing decision therefrom. What trust indicators can you leverage across your Web and mobile brand presence to imbue a sense of trust when consumers interact with your brand? This presentation discusses the key trust indicators that you need to pay attention to when considering how your brand appears to consumers.

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